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Peak Design's Mission Is to Maximize Shareholder Value
"We want to make awesome products that we find interesting, innovative and scratch our creative itch," he says. "I'm really proud of us for articulating it and for the rest of the team ultimately being okay with us getting very public about that." The company became a public benefit corporation in order to focus on its mission rather than maximizing shareholder value as is required by law. It has six points: build the best thing, succeed at the expense of nobody, use our voice to expire positive change, put happiness over growth.