The Risk Aversion Business

It hurts publishers to lose out on a bet, on a book that ends at maki yeo dollars like thats ay, deep psychological pain. Aa, i know of situation where a bid for a particular author, for three books, reached the stratu sphere of 800 thousand dollar advances. So there's your risk. Andyo, you know, everyone likes to pooh pooh and you know, down, you know,. downcast, the major publishers and the traditional publishers. But they are in a risk aversion business. They are in the business to make money. If they do it wrong enough times, they go away. They go bankrupt. They disappear andnin n by doing