Adam is joined by Klue's Competitive Solutions Specialist Hunter Sones for a deep dive into the Know. Say. Show. framework of building battlecards. Hunter explains why having a framework is important, what he sees as some of the biggest gaps in most battlecard content, and why content reliability is so important. Read more about the Know. Say. Show. framework on our bloghttps://klue.com/blog/battlecard-best-practicesCheck out more great compete content like this on the Compete Network.And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://klue.com/newsletterTimestamps:(03:51) Know. Say. Show Framework
(06:20) What’s missing from most battlecards
(07:20 Backing up your claims with evidence
(08:40) Speeding up battlecard adoption
(10:08) How much context is too much?
(10:53) Turning intel into insight
(13:11) Hunter’s biggest tip
Host: Adam McQueenProducer: Ben RonaldAudio Editing: Josh KilnerAbout Klue:Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already
Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
