Productizing

Today's podcast is all about one listener of this show who took the concept of productizing and applied it incredibly well at a very high velocity.

More than that, it's a story about endurance, applying systems intelligently, and the power of community.

Ian Horley left a long stint at a successful corporate job in 2014 to create his own web agency, but he ultimately found himself incredibly stressed and unhappy.

Today, Ian is the founder of HubSnacks, a productized service which offers unlimited tasks on the HubSpot platform for a fixed monthly fee.

In this week's episode, Ian joins us to recall his tale of leaving the corporate world, why he struggled with the day-to-day of running an agency, and how productizing has finally allowed him the freedom to create a business on his own terms.