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What's the Difference Between Vendors and Service Providers?
I'm curious to get your take specifically on the vendor space as an operator that has been coming to trade shows for some time, knows a lot of different vendors. What distinguishes service providers to your business that might cross that line from a transactional one off to a really more weighty substantive relationship? Talk to me about that delta and what sits on both sides. Sure. So it's really cool to be a part of Narpham and see the vendors that we have here. And how far they'll go to make sure that you feel valued and that you understand that your business is important to them.