The Flywheel Effect, Jeff Bezos

Jim Collins: Flywheel associates it with Amazon. And now the flywheel effect, I walked into a company three weeks ago and there was a big poster. Oh, that's our fly wheel, carmine. That's our flywheel. Isn't that cool? Yeah, you know, that's more of a Bezos, Jim Collins thing. They looked at me like I come from Mars, they'd never heard of that.