Audio in the AI Age
The Rebooting Show
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The Evolving Landscape of Podcasting: Monetization and Market Trends
This chapter analyzes the changing dynamics of podcasting, including its expansion into video platforms like YouTube and diverse monetization strategies beyond traditional branding. It discusses the financial variations between big and small shows, the influence of platforms like Spotify through strategic acquisitions, and the evolution of podcast formats from scripted narratives to investigative journalism. Additionally, it explores the challenges and potentials of podcasting in the evolving media landscape, emphasizing engagement levels, revenue growth, and the integration of podcasts with diverse content platforms for enhanced monetization opportunities.
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