19min chapter

People vs Algorithms cover image

The Future of Search

People vs Algorithms

CHAPTER

The Evolving Search Landscape: AI and Market Dynamics

This chapter delves into the current state of the search market, examining the interplay between search engines and AI technology amidst algorithm updates and changing user behaviors. It highlights the competitive landscape, particularly Google's strategies and the potential shift towards new monetization models for content providers. The conversation raises concerns about the implications of these changes for news publishers, quality journalism, and the open web.

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