Today, I’m joined by Chris Van Dusen—serial entrepreneur turned Senior Equity Partner at SoCo Capital. Chris built and sold multiple companies, including one of the world’s largest CBD brands, before stepping into the world of private equity and alternative investments.
We break down the critical differences between building businesses and investing in them, why luck and timing matter more than people are willing to admit, and how successful family offices and billionaires are acquiring and allocating their wealth.
Chris also shares insider lessons on venture capital, private equity, private credit, and even pro sports investing—and how entrepreneurs can apply the same playbook to build generational wealth and financial freedom.
In this episode, you’ll learn:
1.) Why most entrepreneurs struggle as investors—and the mindset shift you must make to avoid costly mistakes.
2.) The real wealth allocation strategies of billionaires and family offices—and how you can use the same playbook.
3.) How to evaluate opportunities across venture, private equity, private credit, and alternative assets to build lasting financial freedom.
Show Notes: LifestyleInvestor.com/255
Tax Strategy Masterclass
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