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2min chapter
Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen
DTC Podcast
Holistic Marketing Analytics: Beyond Traditional Measurement Tools
This chapter explores a groundbreaking marketing analytics tool that evaluates a business's performance holistically by incorporating various operational elements rather than just media spend. It highlights the significance of understanding how pricing and promotions influence sales and revenue for more strategic decision-making.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode