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Episode 1901:
Margo Aaron dismantles the myth of the marketing "silver bullet," revealing why isolated tactics like SEO fall flat without a cohesive system behind them. She also reframes the question of content length, arguing that strong writing isn't about brevity, it's about clarity, quality, and knowing what you're trying to say.
Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/silverbullet/ & https://www.thatseemsimportant.com/marketing/how-long-should-it-be/
Quotes to ponder:
"SEO gets you traffic. If your site isn't optimized to handle that traffic, then it doesn't really work."
"Bad writing doesn't mean bad grammar. Bad writing means you failed to convey your message."
"Every successful writer and copywriter will tell you the same thing, content needs to be as long as necessary to convey the message."
Episode references:
Hillary and Margo Yell at Websites: https://www.youtube.com/@HAMYAW
