Navigating Brand Sale and Asset Retention in Hospitality

citizenM CEO Lennert de Jong joins our innovation correspondent Matthias Hüttebräuker to discuss citizenM's strategic sale to Marriott, future growth, and implications for the hotel industry. Learn how this deal accelerates global expansion, leverages Marriott’s Bonvoy loyalty program, maintains citizenM's unique brand identity, and integrates operational excellence with technological innovation.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands