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Gamification
Gamification rose as a buzzword maybe five, six years ago and faded a bit since then. Is that something you still feel is fruitful area? It was over hyped. I think there was a lot of hype when people thought, oh, this will be easy. Just like making good design of any kind is actually quite hard. And so why not just take those same game techniques and just slap them on top of the ordinary things we do every day?"