The Importance of Enterprise Platforms in Email Marketing

When you've got the potential of a contact being enrolled in five automated experiences like flows and they're receiving regular campaigns, that's a very lazy way of choosing what message they should get. The better and more enterprise platforms, you can define what are the most important messaging and automations for people to receive. It's much harder to do that in the sort of more mid-market tools and sort of entry level tools. You've got to be able to know actually when it's time to upgrade.