Redefining Success and Customer Relationships

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This chapter explores personal definitions of success that align with individual values and contrasts them with societal norms. It introduces 'The Ultimate Marketing Engine,' highlighting the importance of customer relationships and a transformative approach to the customer journey, guiding businesses toward client success.

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.

Top 3 Value Bombs

1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine.

2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines.

3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to.

The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.)