Pokemon Go Is a Great Example of a Perfect Match Between Story and IP

I feel like with these things it's always things start to catch fire when you get that perfect match between the story and IP and the technology. Like Pokemon Go is a great example of this. And then you've got Disney with the Jedi challenges thing. I mean it's basically a system that allows you to have a lightsaber battle against Darth Vader and all the bad guys in Star Wars except they're standing in your living room  and you have a lightsaber fight with them. Yeah, I've played around with that. The domino thing I've seen the videos for it seems super cool. It's just all the things I wish I could do in real life but I'm too lazy