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Block ft. Jack Dorsey - A controversial hack week project becomes the #1 financial services app

Crucible Moments

CHAPTER

The Birth and Evolution of Square

This chapter delves into the early beginnings of Square, a software and hardware-based solution that revolutionized credit card payments for small business owners. It explores their decision to give away the hardware for free and charge a percentage fee on each transaction, leading to the company's success. Additionally, it discusses Square's evolution from a payment provider to offering various financial tools for merchants and their milestone partnership with Starbucks.

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