How to Build an Author Newsletter

Bookbub blogged about the state of author newsletters with some useful tips. 41% only email once a month so 41% once a month which is a relief for JF pen. 92% share updates about their new books and I certainly do that too. 70% include cover reveals now I hardly ever do that so that's a tip. 65% recommend other authors books which I absolutely do for my fiction list, obviously this podcast always gives you more books for your list. 62% do sneak peeks or excerpts from books which I also never do so that's interesting. 56% do giveaways, 51% do discounts on their backlist and I'm doing more of this now as I