14min chapter

The New Abnormal cover image

Matt Klein 'Trend Spotting: AI vs Human'

The New Abnormal

CHAPTER

Exploring the Role of AI in Trend Analysis

This chapter delves into the use of AI in analyzing trend reports and compares the rankings of trends identified by humans with those identified by AI. It explores the presence of bias and agendas in human reporting, as well as the ability of AI to identify overlooked micro trends. The chapter raises questions about the balance between subjective and data-driven reporting in trend analysis.

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