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1037: B2B Secret Shopping, with Leahanne Hobson

Sales Strategy & Enablement by Revenue.io

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The Sales Anablemen Podcast

The sales anablemen podcast is hosted by Paul Hobson. This week we talk with Lean, the founder and sio of alina of partners - a consulting firm that helps large i t companies assess and transform the buying rences of their customers.Lean shares research from her team that found that while 80% of ceos believe they deliver superior buying experiences, only eight % of their customers agree. We also discuss why there's such a gap in the perception of the buyers versus the selling organization.

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