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Season 5, Episode 5: Atari (with Nolan Bushnell)
Acquired
Do You Charge the Bars Up Front?
Bally and Midway took care of manufacturing, distribution. Did they have to pay for part of the machine up front or was it just a revenue split? You got to put it there. And so Bally was really noble by saying, hey, instead of just knocking us off, they took a license and paid us 5% right away. It's a stand up business practice right there.
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