102: Chase Hughes | Why Authority Is More Influential Than Skill
The Jordan Harbinger Show
Persuasion Skills - What Influence Skills Have That Power?
In a 1962 Yale University experiment, 65% of people went all the way to killing a stranger just because a guy in a lab coat told them to. So clearly this persuasion pathway is already in the brain and we're not really programming anyone to do this. It's already there. We're just kind of removing obstacles to that activation of that pathway, right?
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