4min chapter

The Rational Reminder Podcast cover image

Basic Personal Finance Concepts (EP.241)

The Rational Reminder Podcast

CHAPTER

How to Become a Lead Generation Platform and Drive Traffic to Your Website

A quick book review of a book called rethink lead generation advanced strategies to generate more leads for your business by Tom Shapiro. The key message that Tom makes is that too many marketers are not capitalizing on behavioral analytics. 95% of purchase decisions are based on the subconscious, even those buyers who are the most rational by nature are driven by the subconscious.

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