The key is the specific desirable value proposition to be well defined so like in the case of Spotify I happily pay for Spotify because I can download music on the plane that's a great reason and it's it's concise super easy to understand. If you're a company that's trying to roll out oh see I've owned that's hilarious I've only ever paid for Spotify and I didn't even know it had ads yeah. So there's ads must be really here's the thing about doing a subscription you what drives one person to do it might be different than the other.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode