2min chapter

This Week in Startups cover image

Wave of tech layoffs, Robinhood earnings, what makes a great CEO & more | E1603

This Week in Startups

CHAPTER

How Much Do You Want to Pay for a Subscription?

The key is the specific desirable value proposition to be well defined so like in the case of Spotify I happily pay for Spotify because I can download music on the plane that's a great reason and it's it's concise super easy to understand. If you're a company that's trying to roll out oh see I've owned that's hilarious I've only ever paid for Spotify and I didn't even know it had ads yeah. So there's ads must be really here's the thing about doing a subscription you what drives one person to do it might be different than the other.

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