The Role of AI in Enhancing Customer Experience on Amazon

This chapter delves into how Amazon leverages generative AI and machine learning to improve customer satisfaction. It showcases examples of AI applications in product descriptions, image generation for advertisements, and the processing of authentic reviews to provide concise summaries for customers. The chapter also discusses AI's integration in enhancing the football viewing experience through real-time data capture, emphasizing its crucial role in optimizing various aspects of Amazon's operations.