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3min chapter
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Future Proof
Harnessing Behavioral Science for Sustainable Marketing Success
This chapter delves into how behavioral science can enhance marketing strategies for sustainable products. It highlights the significance of appealing to consumer desires and preferences, demonstrating that brands can achieve success by prioritizing attributes that resonate with consumers beyond ethical considerations.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode