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Email marketing for starting business - Meera Kothand

The Jason Marc Campbell Business Podcast

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What Is a Lead Magnet?

A lead magnet is any free resource that you offer to your audience in exchange for an email address. The relationship should not stop there the moment you get that email address from them. This is where you want to send out that very simple nurture sequence on altirmation we just spoke about. There's a perceived barrier, maybe a very real barrier, when it comes to understanding what technology needs to be put in place and made available for me to have this minimum viable ecosystem.

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