Philip Morris: Delivering a Smoke-Free Future

Jared Dinges, a JP Morgan. Upgraded to overweight from neutral this past week,. His price target works out to about a 20% gain from where the stock was recently. That stock is cheaper relative to earnings. It's about 15 times earnings. The push at Philip Morris is also, the company's motto is delivering a smoke-free future. Is that true? I'm going to lay out a scenario in which it might be true.