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The Importance of Getting Customers to Buy In
I love that you're tying it back to something that's real and tangible for your customers. I can only imagine in that situation that you describe, as soon as you ask those questions,. I'm sure like the tears just came on, right? Because it's real, right? Like it connects to something. So what happened next in that situation? I'd love to see if we can tie this to some of your core values and some of how you, you know, live your life and your business because freedom is one of those things that you've always wanted to achieve. How does it then translate into, okay, let's get to work now?"