3min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Kat Cole – How to Operate: Lessons in Brand, Distribution, and Leadership - [Invest Like the Best, EP.184]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Is It More True That Fan Love and Community Be the Nucleus?

The barriers to entry have been lower, so i'm not saying it's not hard. I think that in those businesses, it is more true, even more true, that fan love and community be the nucleus. If the bran doesn't feel differentiated, and if there's not community around it that makes me want to talk about it and try it again, it's susceptible to a lot of like competitive leakage. For some reason it seems that it's almost higher in the d t c world. So portable from my world, but even higher because you don't have the other touch points of experience that my brands have. It's only what you see on your screen, and then it...

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