EP 91: How George Kurtz (CEO, Crowdstrike) Built A $65B+ Company
The Logan Bartlett Show
Humanizing Cyber Attacks
Exploring the marketing and PR strategy of making cyber attacks more tangible for people, emphasizing the involvement of actual humans and creating an adversary universe with animals as group names.
George Kurtz is the CEO of CrowdStrike, a $65B+ public cybersecurity company. In this episode, George reveals the surprising intricacies of paying ransom and discusses how CrowdStrike is dealing with increasing cybercrime in the age of AI. We also talk about CrowdStrike’s early days, including how the company found product market fit and the operating frameworks that brought them to the forefront of cybersecurity today. (0:00) Intro
(1:52) The Journey to Founding CrowdStrike
(2:38) The Difference Between Stopping Malware and Stopping Breaches
(3:27) Inspiration Behind CrowdStrike's Unique Approach
(4:30) Challenges of Building a New Architecture in Cybersecurity
(5:10) The Decision to Leave McAfee and Start CrowdStrike
(8:11) Early Days of CrowdStrike: Building the Product and Offering Services
(9:45) Unexpected Beginnings of CrowdStrike's Intelligence Product
(10:33) The Role of Incident Response in Cybersecurity
(11:16) Journey to Becoming a Software Business
(14:36) Evolution of CrowdStrike's Product Offering
(19:54) The Importance of Building Trust and Credibility in Cybersecurity
(20:27) The Role of Nation States and Cybercrime in the Growth of Cybersecurity Threats
(25:09) Experience of Handling High-Profile Cybersecurity Incidents
(26:16) The Importance of Having the Right Investors and Board Members
(34:08) The Strategy Behind Competing with Big Players Like Microsoft
(42:09) The Importance of Having the Right Team and Leadership
(43:53) The Challenges and Rewards of Scaling a Cybersecurity Company
(48:49) Hiring and Retaining the Right People
(49:49) Understanding Different Types of Salespeople
(51:52) The Importance of Marketing and PR in Business
(55:59) The Role of Nation State, E Crime, and Hacktivism in Cybersecurity
(1:05:03) Impact of AI on Cybersecurity
(1:09:36) The Importance of Password Security
(1:10:41) New SEC Reporting Rule for Cybersecurity Breaches
(1:14:48) The Role of AI in the Future of Cybersecurity
(1:17:42) The Journey to Entrepreneurship
(1:19:58) Importance of Timing in Starting a Business
(1:25:06) Impact of Early Life Experiences on Entrepreneurship
(1:26:58) The Role of Sports in Developing Leadership Skills
(1:29:41) Transition from Accounting to Entrepreneurship
(1:29:55) Importance of Timing and Market Readiness in Entrepreneurship
(1:35:32) The Role of Teamwork in Business Success
Produced: Rashad Assir & Leah Clapper
Mixed and edited: Justin Hrabovsky
Executive Producer: Josh Machiz
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About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.
Executive Producer: Rashad Assir
Producer: Leah Clapper
Mixing and editing: Justin Hrabovsky
Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA
🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCugS0jD5IAdoqzjaNYzns7w?sub_confirmation=1
Follow on Socials
📸 Instagram - https://www.instagram.com/theloganbartlettshow
📱 X - https://twitter.com/loganbartshow
🎬 Clips on TikTok - https://www.tiktok.com/@theloganbartlettshow
About the Show
Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.
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