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3min chapter
Cross-company collaboration with Pluralsight's Lindsay Bayuk
How to Win podcast with Peep Laja
CMO Tenure and CEO-CMO Relationship
Exploring the correlation between CMO tenure and business impact, emphasizing the need for CMOs to showcase marketing's influence on revenue and brand advocacy. The chapter also underlines the importance of CEOs comprehending marketing for successful collaboration with CMOs.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode