How to Be a Successful Newsletter Operator

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The CPM is one thing that people go into and they just don't know like I still am charging significantly more than a lot of other newsletter operators in the marketing space. What I would say to folks is it comes down to the brand and ultimately what does ROI look like for them. If you're trying to build a newsletter to monetize your sponsorships be really intentional about who the audience is and then who wants that audience's attention.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.

In this episode, Louis & Katelyn discuss…