The Power of Brand Design

This chapter explores the importance of key elements in brand design, such as symbols, philosophy, and simplicity. It discusses how brands have evolved over the past 20 years, considering the impact of technology and changing consumer behaviors. The chapter also delves into the relationship between brands and social issues, emphasizing the need for a strong foundation of values.

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Episode notes

Phillip J. Clayton is a design voice that you need to know. The Kingston-based creative is a strategic advisor, an international design judge, and an expert on branding. We talked for hours about his career and his philosophies on branding and life, so I split this episode into two parts just to make sure nothing got lost. If you’re interested in branding, then get ready for a masterclass!

Our conversation started off with a check-in on this year, and then Phillip shared his goals about being seen as a facilitator and about tackling complex problems and making a meaningful impact. We also talked about how he started his own company PJClayton & Co., the client-vendor relationship, and Phillip dropped a ton of knowledge about his creative process, brand purpose, and the power of extracting valuable information from conversations. (Kind of like what you’re doing with this episode!)

Tune in next week for Part 2! Happy Thanksgiving!

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