#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
Founders
Levi's, There You Go, We're Going to Use That Word Right Now
Gloria Borger: Some of the highest paid laborers, if that's what you want to call them, are programmers and engineers. By 1872, his retail base stretched from Montana, Nevada, Arizona, California, and the Pacific Northwest to Canada, Mexico, Hawaii, and Japan. When Levi's deep knowledge of his customers' needs met Jacob's riveted pants, it's no wonder he jumped out the opportunity.
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