109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
GTM Live
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B2B Tech Sass
I just don't see it happening enough at the business level and at the marketing team level inside of specifically tech sass. At one point back in the day, we were selling into hospitals. And there's a million different parts of hospitals. So how do you decide where to go? Like as a company, how do you get aligned on what is your best,. Where's the place where you're going to win?
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