
When Everything Is Sponsored Content (320)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Is There a Future Where the Big, Iconic Celebrity Doesn't Exist Anymore?
Most content creators who aspire to be content ontepeners, are not making a good living. This still what they would call a side hustle. So you're seeing everyone run at this thing because it's very hard to take the next step into acontinat inertia. Do we see a future where the transcendent, big, iconic celebrity doesn't exist any longer? And i just wonder if that sort of results in us not caring that much about these iconic celebrities any more.
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