4min chapter

Marketing Week cover image

This Much I Learned: Spotify's Olga Puzanova on forging cultural connections

Marketing Week

CHAPTER

The Year of the Rapper - 20 20

20 20, if you gash like that, was the year like noladan. The same for apt. It just had to be different verses what we have delivered in the past. To make rapt and, you know, the experience even more purposeful and personal, we decided to reflect on 20 20 with the themes of gratitude and resilience. And they were universal across the world. We wanted to recognize and celebrate all the creators, fans, front line workers, our friends, family and everyone who was with us and near us. I personally love seeing it trending on twitter before it's even life.

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