Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
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How to Protect Intellectual Property and Branding
Florence Piazza is the author of a new book on branding and marketing. She talks about how to protect your intellectual property, both in terms of protecting things that aren't tangible or making money from them. "I felt there was this gap, the gulf between branding and intellectual property," she says.
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