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Bloomberg Businessweek Weekend - July 14th, 2023
Bloomberg Businessweek
Barbie's Ups and Downs
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Thomas Buckley: Barbie was a big hit when it first came out. Have the sales numbers dipped as she's become kind of more controversial over the years? Buckley: In the 2000s, Mattel was in a true crisis. They revived the brand in 2016 by introducing new body types. But that hasn't lasted due to just kind of inflationary pressures and economic malaise.
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