S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Cost of Diapers Per Unit
A Pampers size two diaper in 186 bundle count sells for 18 cents a diaper. Honest Co is 34 cents a diaper, so double the cost of the Pampers. They come in to price premium because they're saying, Hey, look, we're better for you. We don't use chlorine to bleed. You've got to pay more for a better for you product. I used to see their Facebook ads all the time. Yeah, they charge 45 cents a diapers. That doesn't make any sense. Also, I wonder why they don't ramp up the other side, which should have higher margin. So then he said, okay, let's look at the cost of
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