The case of project alpha is one that's argued about in terms of its impact. It involved two young magicians who went into a big pari psychology study. The scientists never put their final, solid imprematur on the boys. They don't really do it any more because they've been embarrassed so many times by it.
The most fundamental lesson that all magicians learn is that seeing is not believing. In episode 195, Michael speaks with internationally acclaimed sleight-of-hand artist and 35-year activist for scientific skepticism, Jamy Ian Swiss, about his lively, personal book, The Conjuror’s Conundrum, that takes readers on a magical mystery tour of the longstanding connection between magic and skepticism. Shermer and Swiss discuss: Swiss’s first encounter with fraud, the paranormal and supernatural, magic and mentalism, hot/cold/universal readings, pychics, talking to the dead, James van Praagh, belief, the afterlife, “the amazing” Kreskin, the Alpha Project, and more…