Elite Selling Podcast - Mastering Tech Sales cover image

Garrett Marker - CRO @ Brex - Lean into Discomfort: Own Your Career and Earning Potential

Elite Selling Podcast - Mastering Tech Sales

00:00

The 8 Mile Challenge: preempt objections

Garrett introduces the 8 Mile tactic: acknowledge competitors' negatives first to build trust and disarm FUD.

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