Invest Like the Best with Patrick O'Shaughnessy cover image

Brad Gerstner and Rich Barton – Thriving in Changing Markets - [Invest Like the Best, EP.197]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Innovative Branding and Evolving Careers

This chapter explores the creative process of developing unique brand names, emphasizing the advantages of distinctive names in marketing strategy. The speakers reflect on the shift in career dynamics post-COVID-19, advocating for flexible work structures and personal branding. They also address the importance of diversity in corporate leadership and its impact on creating effective products for diverse audiences.

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