4min chapter

Marketing Against The Grain cover image

$500M Founder Shares Unorthodox Growth Tactics (That Worked!)

Marketing Against The Grain

CHAPTER

Navigating Complexity in Self-Serve Business Models

This chapter delves into the evolution and challenges of self-serve business models as companies scale, emphasizing the critical aspect of time to value for effective customer experiences. It also examines the impact of enterprise-level complexities on product usage and contrasts usage-based approaches with traditional seat-based models.

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