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Build a Cult Following Around Your Product

Shopify Masters

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How to Survive a Recession

During the 2008 recession, you had to let go of a lot of your staff. That is such a stretchable time for being a business owner because you have employees and their livelihood tied to something that you're building. I'm sure listeners and fellow founders now would be curious to hear your advice for navigating those periods. "I know how to keep a company lean on the books while keeping staff enjoying their job and happy"

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