#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Emotion in Early Stage Marketing Outreach
As more of B2B customer buying has gone digital, that has put increased emphasis on what marketing is bringing to the table. So we created effectively five cold emails, fivecold emails, that each had a slightly different twist on a common theme. And those twists were the very variables that David was talking about a moment ago. We're not talking about the superficial, superlative, you know, rainbows and unicorns emotion here but rather using telling details in the words that are used to really attach to a prospect's brain.
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