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What ETF Flows Are Saying With Deborah Fuhr

Lead-Lag Live

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Are ETFs Surviving in Parts of the Investment Landscape?

Marketing sales is so important with ETFs. And you have to find people where it resonates and they have to understand the product. It does typically take, I would say for a family ofETFs, two to three years that you have to be patient,. You think about product like GLD, launching gold and it was like an overnight success.

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