Marketing Hour Glass - Is That Where We're Going?

The greatest source of new leads for any business is as happy customers. So if marketers have been struggling attracting the right kind of people, it's very plausible that there might be either a lack of understanding of the customer journey or something wrong with the way they're employing this concept. Mike: There are seven stages that can line up with our hour glass and they are no like, trust, try, buy, repeat and refer than. Our job really as marketers is to help guide people through those stages,. In my mind, those are behaviours people want to participate in.