How to Win podcast with Peep Laja cover image

Cultivating a growth practice with Mural's Lauren Schuman

How to Win podcast with Peep Laja

CHAPTER

The Importance of Telling a Different Story

Every space with money has incumbents. You have a chance you need to differentiate from them, not just by features. Successful marketing is not about the things marketers are most likely to feature. Marketing is a game of attention. Just getting noticed and considered is the hardest part.

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